During the second half of the semester I started designing kinetic typography. I used techniques such as stretch and squash, 3 dimensional shapes, warped text and waves to develop 5-10 animations based on my business Beyond Branding. The aim of the animations was to use them for my social media, whether as animated brand-marks, services … Continue reading The Journey has come to an End.
A change of plans…Design Process & Development
Design thinking As much as I loved the previous aesthetic with the gradients and grain I decided to remove those aspects of the project. The road block came down to the way it looked even before I started to put it into animation. Below is the original aesthetic that I chose! Don't get me wrong … Continue reading A change of plans…Design Process & Development
Kinetic Motion & Beyond Branding
The concept for my project will be creating social media tiles for my business Beyond Branding. Function The area that I would like develop during this project is kinetic typography, using techniques such as stretch and squash, 3 dimensional shapes, warped text and waves to develop 5-10 animations based of Beyond Branding. The aim will … Continue reading Kinetic Motion & Beyond Branding
Design Analysis & Reflection
Analysis Over the past few weeks I have struggled A LOT using the program and with experimenting it actually helped me to develop a really nice animation! In reflecting on the whole semester so far, I am really happy with the progress I have made, in particular just learning about various animation / video techniques … Continue reading Design Analysis & Reflection
Motion Design Progress Updates
"You cannot hold a design in your hand. It is not a thing. It is a process. A system. A way of thinking." Bob Gill, Graphic Design as a Second Language Inspiration & Research. Before I began the animation, or prototyped, I wanted to develop a basic concept of what I wanted to do. I … Continue reading Motion Design Progress Updates
Exploring Sequences in Movies & Television
Stranger Things (2016), Altered States (1980) & The Deadzone (1983) share very similar opening sequences in regards to the typographic motion. Looking at the similarities between these three title sequences, we can see how the inspiration came from previous techniques and the aesthetics of the era in which they emerged. Stranger Things When researching the title … Continue reading Exploring Sequences in Movies & Television
Amy Micallef 