About Me



Hey there, I’m Amy! I am a graduate of Communications & Media. I majorws in Digital & Social Media and Visual Communications Design.

I am also a graphic & brand designer as well as the Managing Director of Beyond Branding!

This website is filled with all of my work I have done throughout the entirety of my degree. During my time at University, I have the opportunity to learn and develop so many useful skills such as

  • Adobe Suite (Illustrator, XD, InDesign & Photoshop)
  • Analysis of social media platforms
  • Visual Design
  • Problem solving
  • Decision making
  • Leadership
  • Conflict resolution
  • Innovation and entrepreneurial mindset
  • Social media management
  • Organisation
  • Graphic Design
  • Website Design
  • Print Design
  • Typography

The list could go on and on.

From starting the beginning of my major Digital and Social Media, we were asked to develop an independant or group project called a Digital Artefact. These projects allowed us to design and develop anything that we were passionate about. For myself, my digital artefact ‘Amy’s Logos’ began in Semester 2 of my first year of University, which lead to the launch of my business Beyond Branding in March of 2020.

As Managing Director of Beyond Branding, I am dedicated helping our clients stand out from the crowd with sophisticated and professional branding & design. In 2020, Beyond Branding assisted numerous clients locally, nationally and internationally and was commended on its efforts by becoming a finalist for 2 local business awards. Beyond Branding was nominated for Outstanding New Business and Outstanding Business Person of the Year (Amy Micallef). We were also completely booked for the rest of the year in September 2020.

From everything I have learnt from University I understand the challenge of juggling my full-time studies and my business, however it has been the most rewarding experience to date. I have learnt so many valuable and important life lessons that I can take into my future career paths and endeavours.

Rating: 5 out of 5.

“Amy was a delight to work with + I highly recommend her services to anyone in need of new branding or a brand refresh. She is a good communicator, works efficiently, and creates high quality work that is classy + timeless. What I loved most about working with Amy was that she was able to discern my wants and needs before I even said them! She is some kind of magic! The end result was beautiful and I look forward to sharing it with the world. I will definitely be recommending her to my creative business friends in the future.”

— Jessica Mertz, Honey Fox Films

Rating: 5 out of 5.

“If you are looking for an artistic, proactive, committed and broad-minded designer – look no further! Beyond Branding helped me to bring my business from an idea, into reality. Amy was incredibly professional throughout our time working together and made my business launch possible. Thank you, Amy.”

Annie-Louise Earp, Thirty & Thriving

Check out my Youtube Channel:

Let’s connect.

Want to work together? Awesome, let’s get in contact!