This lecture was really interesting because attention economy is what I call a destructive weapon because as much as it is “beneficial”…its definitely not. It a social media’s way of keeping you on their platform because of their “amazing personalised feed.”

In relating this concept and idea from the lecture to my personal experiences with social media and running my business, Beyond Branding through platforms like Instagram, Tiktok & Facebook. I can confidently say I am a victim to falling into the attention economy.

For you to understand, this isn’t a good thing either. It can cost you a lot of harm on your mental & physical well-being. It not only is a distraction but it an article I read explained it discussed “that it takes more than 20 minutes to get back into the flow once you’ve been interrupted, so even just “one little look” can have a huge consequences for our focus.”

So imagine this, 10 minutes after you put your phone down you pick it up again…and again…and again. Where do you draw the line and how can we be fully focused if our devices make us fall into the attention economy?

I would love to be able to sit here typing to you and say that attention economy is a great thing and we should all participate in it…however it isn’t and if you stay away from it you might save yourself. Especially going on TikTok as much as it is great, it’s also disruptive to our everyday life and it’s time, our precious time that we are paying / feeding to technology and social media.

So the next time you pick up your phone ask yourself do I NEED to go on Tiktok, Instagram or Facebook to scroll on these platforms?

The answer is most likely no.

My remediation discusses a few helpful ways to remove yourself from the attention economy!

One thought on “Attention Economy: Is it really beneficial?

  1. Hey, Amy! I love how you highlighted the negative aspects about the attention economy. I find it kind of negative and creepy, actually… I highlighted the same aspects in my remediation where, in response to the action economy, I created a list of five ways to digitally detox. Beyond Blue has a resource on their website about the benefits of taking a break from media which I think you’d find beneficial (
    Keep up the great work!


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