Why is it that some images capture your attention so vividly? Have you considered the factors as to why this occurs?
Every image contains a literal meaning which is known as denotation and also contains a personal feeling based on your background and experiences, which is known as connotation.
The denotation and connotation meaning of an image can result in different people looking at the same image and yet have a different interpretation. This is so intriguing and is based upon our own perspectives in life.
Take the image below for instance.
The denotation or literal meaning of this advertisement reflects two girls, one of which is holding a book and the other holding a gun whilst sitting side by side in a library.
When we consider the connotation of this advertisement it may be interpreted differently by each viewer. This advertisement could stir up a viewers personal experiences with their childhood story of ‘Little Red Riding Hood’.
For another viewer, the image may be interpreted as a frightening symbol of something that should be banned in America.
When I examine this image it showcases the incredible contrast between the power of a book and the power of the gun and the controversial nature of banning a book vs. the legal ownership of a destructive weapon. As stated in the advertisement, “One child is holding something that’s been banned in America to protect them. Guess which one.”
It makes me think of the environment that young American children are growing up in and stereotyping that takes place. The statement at the bottom of the image is really purposeful to me as it conveys a message in such a simple yet powerful way as to why a book is banned. The statement I refer to is that, “We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?”
There are clear messages in every image as well as our interpretation of each of these images. I have described to you what this advertisement means to me and the powerful message of the two children.
The book is banned yet the weapon is legal.
What does this image mean for you?
Static.boredpanda.com. (2019). [online] Available at: https://static.boredpanda.com/blog/wp-content/uploads/2014/01/creative-print-ads-32.jpg [Accessed 3 Apr. 2019].