The Medium is the message. This is merely to say that the personal and social consequences of any medium/ that is, of any extension of ourselves/ result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology

– Marshall McLuhan (Understanding Media: The Extensions of Man, 1964)

We are influenced everyday by what we see, hear and read. There are so many ways messages are conveyed to us, whether we are aware of this consciously or subconsciously.

During this weeks BCM112 lecture, we discussed Marshall McLuhan’s theory “the medium is the message” and what he means by this statement. The perfect statement to understand McLuhan’s concept is “the way we send and receive information is more important than the information itself.”

To understand, McLuhan states that the medium is “any extension of ourselves” which can include the clothing we wear or the environment around us.

Furthermore, McLuhan describes the “message” as the content or the information that is being received from the medium. By understanding the message we are able to understand the medium.

To simplify further the concept above represents how the tv is considered the medium. Then the content we receive represents the message.

Finally, the medium is how the message is being conveyed and the message is what the content means.

Take care everyone, until next week.

References: (2004). What is the Meaning of The Medium is the Message?. [online] Available at: [Accessed 22 Mar. 2019].

Eudaimonia. (2016). The Medium is the Message by Marshall McLuhan. [online] Available at: [Accessed 23 Mar. 2019].

14 thoughts on “The Medium is the Message

  1. hey there,

    just wanted to say great work with this weeks post! I like the connections you made with the lecture and your own views. I pretty much have the same views as you regarding to the medium is the message. In order for the views/audience to understand the message we need to know the medium.

    I also want to say good use of gif and references below, keep it up

    Liked by 1 person

  2. You explained that so well! I love how easy it is to navigate your blog, the design is very fresh. Personally, I am having a little trouble understanding this whole ‘medium is the message’ thing, but after reading this, I feel like I’ve got more of a grasp on it. Keep up the good work!

    Liked by 1 person

  3. I loved your explanation on McLuhan’s concept! You covered all the basics really well and I thought your explanation was clear and concise. When you quoted McLuhan’s statement that a medium is “any extension of ourselves” I immediately reflected back on my own blog post for this week’s topic where I referred to the Internet. Whilst McLuhan inevitably didn’t live to see how the Internet would eventually impact society and the way we communicate and interact with each other, it is an interesting case study to consider it as a medium.

    Whilst all of the creative content that the Internet houses provides entertainment, inspiration and consumption we must pose the question does the content of this medium communicate something to me or is it the medium itself speaking? I thought you did a great job of introducing this when you said “There are so many ways messages are conveyed to us, whether we are aware of this consciously or subconsciously.” I would consider the Internet as a message we are unconsciously disseminating and receiving until we look at this concept in greater detail. 🙂

    Liked by 1 person

  4. Hi Amy,

    First of all i would like to say that the aesthetic and layout of your blog is absolutely amazing!
    Trying to get my head around McLuhan’s concept of “The Medium is the Message” was really difficult for me during the lecture, but your blog post made it very easy for me to understand. It has been beautifully written!

    I am very excited to read more in the future and see where this blog goes.

    Liked by 1 person

  5. I really admire the clear structure of how you described the meaning of “the medium is the message”. At first I found it such a difficult concept, and after reading yours you made it sound so simple, props to you.
    Also love your content and layout and can’t way to see more from your blog! ♡

    Liked by 1 person

  6. Great blog post! You introduce the topic really well, easy to read for BCM students but also just casual readers. Your remediation is similar to mine in the sense of simplicity and I love how you further this in your post through the example of the TV. It’s interesting when you say “by understanding the message we are able to understand the medium” – because although we are ABLE to, it doesn’t necessarily mean that we do (evident in our initial tweets about the lectures hahaha).


  7. I really enjoyed your take on the medium is the message. It was very interesting and a great read. I like the fact that you incorporated sources and your gif is reflects (to me at least) a multi-layer remediation of “the medium is the message”. As you say the “tv is considered the medium. Then the content we receive represents the message.” Yet that message itself is being displayed in a whole other medium O(≧▽≦)O


  8. The Medium is the message is such a confusing concept but your blog outlined it very clearly! I love the gifs and overall a e t h e t i c & feel of the page. I like how you relate the TV within a gif acting as a medium, as it is able to transfer information to us and our surroundings. It doesnt act as the message but the medium itself.

    The medium has such a powerful impact on the way that we think and behave we don’t even notice it, due to majority of us being able to use TV’s within an instant. This influence that is has is substantial, and can change our beliefs and perceptions on life itself, acting as an extension of our feelings and thoughts. The interesting thing being that McLuhan created this quote without the knowledge of the future itself and what was actually in store for humanity and media as a whole.

    In my blog I talked a bit about media having had such a huge impact on the way we communicate as people so I can relate a lot to your blog.

    Anyways super keen on seeing what content you will be posting in the future, keep up the good work :))


  9. Your blog really well explained the concept of the ‘medium is the message’. The gif you have created is also a great way to further explain and expand on the topic. Your comment about tv being the medium also makes me think of the ways memes and gifs are mediums of their own, and because of the social aspect of them they can create an​d entirely new message through themselves as a medium. They can often turn a serious topic in society to a comedic one – again altering the message again.

    great read.


  10. This is an excellent blog post. Simple and concise, but discusses the concept of the medium is the message excellently. It’s a great layout, an easy read and makes the concept seem much simpler, for anybody to understand.


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